Learn how to configure the buy button behavior
Configure your buy button's behavior within the video player to enhance your e-commerce experience.
Choose the Buy Button behaviour that best suits the shopping experience you want to offer. 👇
Direct to cart
- The product is added to the shopping cart
- The shopper is redirected to the cart page
- A custom videowiseProductAddToCart event is triggered allowing for additional logic to be implemented
- Platform support: Shopify liquid themes
Direct to checkout
- The product is added to the shopping cart
- The shopper is redirected to the checkout page
- A custom videowiseProductBuyNow event is triggered allowing for additional logic to be implemented
- Platform support: Shopify liquid themes
Go to product page
- The shopper is redirected to the PDP
- A custom videowiseProductClick event is triggered allowing for additional logic to be implemented
- Platform support: All
Virtual cart
- A custom videowiseProductAddToCart event is triggered allowing for additional logic to be implemented
- Platform support: All (recommended for Shopify headless themes)
Virtual direct to checkout
- A custom videowiseProductBuyNow event is triggered allowing for additional logic to be implemented
- Platform support: All (recommended for Shopify headless themes)
💡 Don't forget to hit Done when you're done customizing. ✌️
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Last updated on December 8, 2025